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Embarking on a fresh professional challenge, the 34-year-old coach has left her position leading the England Women’s Under-23 national team to be appointed head coach for National Women’s Soccer League franchise Bay FC.

Transition Stateside

Her appointment follows the departure of Albertin Montoya, who led the San Jose-based club during its debut two seasons in the top-flight American league. Montoya announced in September his intention to step down at the end of the 2025 campaign, a season which saw Bay FC finish second-bottom in the 14-team standings.

“My time with the FA has been incredible my time with the FA,” remarked Coates. “It has helped shape me both in my career and as an individual. Now, I feel ready and excited to challenge myself in a new environment.”

Coaching Pedigree

In her time at the helm in 2023, Coates managed the England U23s through fixtures including a 1-0 victory over Norway in the European U23 League and a 4-2 friendly defeat to the United States. Accompanying her to the United States is her right-hand woman, Gemma Davies, a ex- Aston Villa manager in the Women’s Super League.

Bay FC's CEO, a former FA women’s technical director, highlighted Coates's qualifications: “Emma is not only an superb manager, but she also has a proven track record of developing players to thrive domestically and internationally.”

“Coates excels at leading of squads and building ethos and has the tactical philosophy we were seeking,” she continued.

Bay FC's Journey

Bay FC experienced a rollercoaster start to its NWSL existence, finishing in seventh place and losing in the playoffs in its first year before struggling to a near-bottom placement in 2025.

The Football Association's new technical lead, Gavin Step, offered thanks to the departing duo: “We thank Emma and Gemma for their time with us and wish them all the best with their venture abroad. Emma, with Gemma, has played a crucial part in bolstering the progression route between the young Lionesses and the first team.”

“Together, they have directly influenced the development of many promising talents who have earned call-ups to senior Lionesses,” he finished.

Lasting Legacy

Since taking over Mo Marley in 2023, Coates has been integral to the rise of a number of players to the England senior side, including midfielder Lucia Kendall—who recently scored her debut Lionesses goal—and attackers Michelle Agyemang and Aggie Beever-Jones.

An extensive process for successors to fill the roles has already commenced, to continue the growth of the youth national team in the future.