Steve Bannon, Tucker Carlson and... Liz Truss? Exploring the Ex- PM's Attempt for Maga

Liz Truss, kicked off the first edition of her video series with a vow to unmask "the evil-doers" working to weaken Western democracies. Truss elaborated she would reveal how an "worldwide alliance of progressives work to undermine popular rule and the electorate's mandate."

"Our focus will be on the political movement of Donald Trump and observe how it can be achieved in Britain," Truss declared. "We will interview the key figures of the Make America Great Again campaign."

In advance of the show's launch, there was a notably ardent backer. "This is the beginning of a sort of revolution," stated the controversial US journalist. His conservative media outlet Just the News will host the Truss's new podcasts.

Building Connections in the Conservative Media Landscape

Compatriot supporters, including a advisor linked to Reform UK, played a role in her set up the her new show. The production is adequate, if basic. Truss has amassed 10,000 subscribers in her initial seven days and her premiere had 67,000 views across the same period.

This represents a small opening, but in partnering with John Solomon, Truss is being entering a well-developed conservative ecosystem generating and disseminating pro-Trump narratives. Central preoccupations involve accusations of information control by the established press and a desire to remove a conspiratorial 'deep state' – a force that she attributes her downfall to for the rapid conclusion of her calamitous premiership.

"Solomon's outlet is not well-known past the Maga-verse, but it does have gravitas there, largely because of Solomon, who provides analysis on Maga platforms like Bannon's 'War Room' podcast and has even questioned Trump," commented Alex Hinton, who has analyzed the Maga movement.

A Controversial Partner

Truss's attempt to bring Maga media to the United Kingdom has drawn her nearer to contentious individuals such as Solomon.

He set up Just the News after backlash following accusations of circulating misleading narratives about Biden's anti-corruption work in Ukraine, as well as disputed reports about the former US ambassador to the region.

His claims were echoed across the conservative press, with Solomon appearing as a frequent visitor on Sean Hannity's influential Fox News show. Donald Trump boosted Solomon's reporting.

The journalist published the Ukraine claims in a series of columns for the political newspaper the Hill, after having been re-designated as an opinion writer after colleagues complained about his work. These reports were key in the then-president's request for the Ukrainians to investigate Hunter Biden and his father in that year. These actions resulted in impeachment proceedings against the president. The US Senate later found not guilty the commander-in-chief.

Not long after he exited the publication in late 2019, the publication revealed it was conducting a review of his columns relating to the Ukraine issue. It found the journalist had cited untrustworthy contacts and stated he "failed to identify crucial information about primary contacts in Ukraine, including the reality that they had been formally accused or were under investigation."

Joining the Network

Solomon's own media appearances are a sign of the political media environment Truss is becoming part of. He discussed his backing of Truss's project on a program he presents on the conservative cable network, a conservative television outlet that is where you find the pro-Trump commentator ex-Trump strategist Bannon and on which Tucker Carlson also appears. She has already interviewed Bannon on an early episode.

In linking up with Solomon and Just the News, Truss has become a small part in a broader ecosystem of pro-Trump platforms that routinely share and promote one another's material.

The journalist's broadcasts have repeatedly hosted figures such as Mike Benz, a political voice whose disparagement of USAID was used by Elon Musk as grounds for shutting down the foreign aid agency.

A Global Media Play

Even though Truss's stilted style and career difficulties have been mocked in Britain, a number of stateside commentators are not discounting her attempts to revamp her image as a UK offshoot of the Maga media.

"You have to take people like Truss as significant, although you may not want to interpret them word-for-word," commented a Democratic strategist, who was employed in the Obama White House.

"You saw how in the last election cycle the former president leveraged that media network to disseminate his views. Without a doubt that ecosystem exports and influences conversation overseas. It looks relatively clear to me that the environment in the UK are akin to what allowed this parallel press sphere to prosper in the US."

a political theory expert, said the digital right-wing media sphere was already making its presence felt in the United Kingdom.

"Digital media transcends national boundaries," Finlayson remarked. "There exists a sort of environment within which content circulates – sometimes appearing in harsh versions and occasionally in softer tones – but which is interlinked."

Hinton said the rise of the internet-based right wing in the United Kingdom lately meant the "chance to have a larger effect is substantial."

Global Goals

"Both Truss and the Reform UK leader recently spoke at the CPAC, where I saw they hit Make America Great Again rhetoric prior to the {king of Maga|

Wendy Clark
Wendy Clark

A seasoned travel writer and cultural anthropologist with over a decade of experience exploring remote destinations and documenting unique traditions.